Bond No.9 are no longer the only fragranced London Taxi on the scent route: Penhaligon’s have just unleashed five cabs on the streets of London.

fragranced london Taxi

Hail a Penhaligon’s ‘Scented Carriage’ and embark on a stimulating olfactory journey, during which your trained driver will be able to answer any questions you have about Penhaligon’s and their fragrances. Each cab is scented with one of five fragrances; Artemisia, Blenheim Bouquet, Endymion, Malabah and Orange Blossom.

Inside, the air will be heavy with scent, and passengers will be entertained by a new ‘Merchants of Attraction’ campaign developed by DHM London to promote Penhaligon’s as a contemporary perfumer with a long established heritage. Mock-Victorian visuals and tongue-in-cheek copy promote the fragrances to modern dandies and ladies alike (see below).

At the end of their scented journey passengers can also pick up a receipt offering 10% off purchases in Penhaligon’s boutiques and via www.penhaligons.com

Penhaligon’s are due to launch a new men’s fragrance by perfumer Bertrand Duchaufour in October 2010.

Source of info Basenotes